AI Has Taken Over the World
Not really, but seriously, when Google revealed RankBrain many businesses wondered how it would change our SEO world. Google’s artificial intelligence already uses keywords and phrases to find all the related search results you’re looking for, and as we previously touched on, RankBrain uses algorithms to learn more about the experience of “how and why” people search, and apply those conclusions to future search results. This is why understanding your audience is critical to getting your products or services into the right customer’s hands.
Strategies to help embrace Google’s AI checklist include being a part of your local market’s “Best of” lists, running giveaways of your products or services, partnering with influencers, turning one-time purchases into subscriptions, creating content based on specific customer feedback, adapting video content, applying voice search focuses, and getting more reviews. These actions all increase your share of voice in the marketplace. And implementing your SEO as a 12 month plan will make your life easier and allow you to realistically achieve better results.