SAY YES TO SAVING MONEY
Hiring an agency will directly affect your bottom line -in a positive way. Imagine if you were to hire new employees to create and manage all the different channels and planning of your company’s marketing strategy. You would be looking at researching and meeting with people to buy media, do copywriting, operate SEO, graphic design, manage online communications, strategize campaigns, measure data and revenue, and more.
It doesn’t end there. It’s a common myth that buying direct can save money on agency fees. The reality is a media agency removes the back-and-forth of negotiating and uses their relationships to plan effective reach and frequency. They also can take advantage of a bigger buying power and preferred rates with media outlets, as they commonly manage several budgets, ultimately saving time and money.