For many of us at New Times, it’s that time of the year where we take stock of our wins and our losses –or “opportunities to learn”. The pandemic had a significant role in shaping some new habits, and even when the disasters have passed, many new consumer habits will remain.
I’m sure many of you are planning your marketing strategies for the new year, and if there’s one thing I’m certain about, it’s that in marketing, change is an integral part of the job. We must keep looking ahead and aim to welcome new strategies, tools, and technologies to jump ahead of the competition.
So, we put our heads together and took a look at the challenges and the opportunities businesses experienced with marketing and advertising, and created a list of lessons learned that will help gain an edge into the new year.